Computershare administers finances for huge global companies. But they needed to let startup founders know they could help them grow, too.
The idea: Tell founders Computershare will help raise their baby unicorn. (In Silicon-Valley-speak, a unicorn is a startup worth a billion dollars.)
After a few lively client presentations, a search for our star mini horse, and some fancy VFX work to add a horn, this unicorn became very real.